with Ferguson, a subsidiary of Ferguson plc, stands as a prominent online home improvement retailer based in Chico, California. Specializing in bathroom, kitchen, and lighting hardware, as well as appliances and various supplies, has established itself as a go-to destination for quality home improvement products. The company's roots trace back to 1995 when it was founded by David Berman, initially focusing on creating websites for companies in the building products industry. Recognizing the potential of e-commerce, Berman expanded into retail sites like and In 2006, Christian Friedland and David Boctor launched Faucet Direct, which eventually merged with The company's journey includes strategic expansions, acquisitions, and a rebranding in 2009 after being acquired by British plumbing distributor Wolseley, now known as Ferguson plc. with Ferguson estimated annual sales for 2022 is $341 million with 978 employees

Are you a supplier with exceptional products, eager to reach a broader market through with Ferguson? Look no further – CRAS is here to elevate your journey to success. Our sales representative professionals specialize in guiding suppliers like you through the seamless transition to selling on

Unparalleled Expertise

With a wealth of experience in the e-commerce landscape, our team understands the nuances of selling on platforms like We provide tailored solutions that align with your business goals, ensuring a smooth and efficient onboarding process.

Seamless Transition

Navigating the transition from can be complex. Our dedicated sales representatives are well-versed in the intricacies of this shift, offering strategic guidance to make your journey a seamless and successful one.

Comprehensive Support

From product listing optimization to inventory management, we offer comprehensive support at every stage. Our goal is not just to help you sell; we strive to enhance your brand visibility and maximize your sales potential on

Our Services

Onboarding Assistance

We streamline the onboarding process, ensuring a swift transition to platform.

Account Management

Our dedicated account managers work closely with you to understand your product line and devise strategies for optimal performance.

Listing Optimization

Stand out in the competitive marketplace with professionally optimized product listings that captivate discerning customer base.

Marketing Strategies

Maximize your product visibility with targeted marketing strategies designed to enhance your brand presence on

Contact our team of Sales Representative Experts and kickstart your success today!

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